Customer story: How Sitowise’s finance function brought scenario analysis within reach
“What would next month’s, quarter’s or year’s result look like, if..?”. This is a question finance professionals face increasingly, as the market environment changes rapidly. Answering these questions requires input from several experts and arriving in conclusion often takes days or weeks. In Sitowise’s finance function, the effects can now be explored within minutes, since adopting Fluxion’s AI-based modelling tool.
“In the long run, I see Fluxion as an integral sparring partner to both Finance and our management, providing fact-based analysis to support decision-making, and making ad-hoc analysis far easier across the organization.”
Kim StrömbergGroup Business Control and M&A Director, Sitowise
With AI technology advancing rapidly, Sitowise’s finance function is committed to leading the way in modern working methods. “Fluxion is an excellent fit for Sitowise for three reasons”, states Kim Strömberg, Group Business Control and M&A Director at Sitowise. “There’s a cultural fit: both companies work with an agile, iterative mindset where experimentation and ambitious targets are key. Second, Fluxion’s talent – strong backgrounds in management consulting and financial modelling – means they quickly picked up on our business logic and way of thinking.” The third reason is the technology:
“Fluxion brings real added value by bringing together the best-of-breed AI tech and our data. Acting as the glue and framework in between enables us to focus on getting the best out of our available data.”
Kim Strömberg
Currently, Sitowise uses Fluxion for two purposes: enabling more precise transparency into realized results, and bringing forward-looking scenarios within reach. As time is freed up from manual analysis work, finance professionals’ focus is beginning to shift from reporting figures to interpreting them and steering the business.
“Working with Fluxion team has felt like seamless teamwork, they know their stuff and have an amazing can-do attitude. On the tool itself, we’re still in the discovery phase: learning new use cases and building out the underlying data set to get better answers to our questions. Enthusiasm is high, and now it’s about driving the change management to make Fluxion part of our everyday ways of working”
Kim Strömberg
AI-based modelling has allowed Sitowise’s finance function to take its business-supporting analysis to a new level. After starting from revenue diagnostics modelling, more questions worth analyzing emerged, and the use case was gradually expanded to financial performance analysis, forward-looking scenario modelling and management reporting. Every analysis built with Fluxion relies entirely on existing data, and the investments Sitowise made in its data infrastructure in previous years are now paying off in the finance function.
Thanks to improved transparency into existing data and easily accessible analysis capacity, Sitowise has already identified concrete levers with business impact that are now moving into implementation. The value comes purely from being able to run more high-quality analysis on data that’s already there, without new inputs.
“Fluxion has already proven its capability in condensing enormous amount of individual data rows into actionable insight. The first clear short-term benefits are in the analysis capability area, where users can run complex analyses in mere minutes compared to spending days in excel. In the mid-term, I see a huge potential in the forecasting and scenario side once our underlying data provides a good enough basis for Fluxion to provide meaningful projections.”
Kim Strömberg
Looking further ahead, Strömberg sees Fluxion’s role as more than an analysis tool: “In the long run, I see Fluxion as an integral sparring partner to both Finance and our management, providing fact-based analysis to support decision-making, and making ad-hoc analysis far easier across the organization.”
