PROfeel is growing fast: more countries, more products and more questions for finance to answer. This means that the CFO function needs more than last quarter’s numbers, and a forward-looking view has to be easily available. As part of this development, PROfeel set out to make AI one of its CFO function’s key capabilities.
“As PROfeel grows, we at finance need to move beyond reporting and help the business understand what comes next. Fluxion gives us the combination of AI, automation and modelling capabilities needed to support faster, better-informed decisions.”
Currently, PROfeel uses Fluxion for automated management reporting and risks & opportunities modelling. Changes in costs, pricing or product mix can be translated into business impact in minutes, making the best use of the extensive data available.
Relevant scenarios can be run continuously, without needing to start with an empty spreadsheet and manually build the logic behind each specific question. This makes risks & opportunities modelling part of continuous work, rather than an exercise done a few times a year according to the planning calendar.
“Previously, every new scenario meant building spreadsheets and analysis logic from scratch. With Fluxion, we can see the effects in minutes.”
With Fluxion, PROfeel is able to produce a more precise, in-depth view of its business outlook through modelled risks and opportunities.
As automated reporting processes and predefined calculations take on the majority of the recurring manual work, the focus of the CFO function can shift from producing figures to interpreting them. For PROfeel, this accelerates the change towards acting as an active business partner for the leadership.
“Fluxion helps us automate recurring reporting work and gives us a deeper view of our business outlook. As a result, our finance team can spend more time supporting strategic decisions.”
The second cycle is the one people notice: the scenario you ran last month is still there, and the new question takes minutes rather than a weekend of spreadsheets.